Oregon is one of the few states without an NHL team — so we set out to fill that white space.

Our goal was to bring the spirit of hockey to an untapped market and build a brand that resonates with the region’s identity.

Introducing the Oregon Phantoms.
A hauntingly powerful team identity that fuses ghost town legends and regional folklore into a bold, bone-chilling brand. Designed to stand out in the league and connect with fans, the Phantoms create an atmosphere that’s eerie, electric, and unforgettable.

They don’t just play the game

They haunt the rink.