The ketchup aisle is broken. Dominated by legacy brands and lacking in variety, it’s overdue for disruption. Gen Z offers a fresh opportunity to rewrite the rules — 62% aren’t brand loyal, and they’re hungry for the underdog. That’s where we come in.

With a mischievous spirit, bold flavors, and a playful edge, RedHanded is here to bring real flavor back to the table.

The city's under the thumb of bland meals, and the usual suspects—lifeless flavors and weak sauces—are running the streets. But Red Handed isn’t here to play nice. This is contraband ketchup, smuggled in under the cover of night, made for those who refuse to settle for the ordinary. Every squeeze is a little rebellion, every bite a job well done. No watered-down flavors. No weak sauces. Just bold, unapologetic taste that plays by its own rules.

Prepare to get caught.... Redhanded!